The rise of the internet has transformed the way people purchase products. With just a few clicks, customers can compare prices, read reviews, and make decisions without the pressure of salespeople or the need to physically visit the store. In 2025, ecommerce trends will continue to emerge to accommodate the changes in customers’ buying habits.  Today’s customers value convenience, personalization, speed, and seamless omnichannel experiences, which will shape the future trends of ecommerce we will see in the article below.

Why Are Ecommerce Trends Important?

Customers’ buying habits are continuously changing, and businesses must adapt to these changes. The emerging ecommerce trends reflect customers’ buying behavior and preferences. This will help businesses in adapting their strategies effectively to meet market demands. Here are several key reasons why ecommerce trends matter for business:

• Understanding Customer Needs: Trends show changes in customer behavior and preferences. Customer needs in 2025 are definitely different from those in 2015. Adapting to the latest e-commerce trends allows businesses to anticipate and tailor their offerings accordingly.

• Competitive Advantage: Early adoption of the latest trends, including new technologies, marketing and sales techniques, or business models (like subscription services or same-day delivery) helps businesses stand out from their competitors and attract new customers.

• Operational Efficiency and Scalability: The latest e-commerce trends often involve automation and technology that will streamline operations, reduce costs, and enable rapid business scaling.

• Data-Driven Decisions: Ecommerce trends provide valuable data on customer behavior and preferences, which helps in making data-driven business decisions. This data can be used to personalize marketing, optimize product offerings, and improve customer experience.

10 Key Trends of Ecommerce to Expect in 2025

Here are 10 emerging trends of ecommerce to watch in 2025:

Artificial Intelligence (AI) in Ecommerce

Artificial intelligence continues to integrate into various industries, including ecommerce. AI enables personalized product recommendations and shopping experience by analyzing huge amounts of customer data, including browsing history, buying habits, and demographic information. AI-powered search and recommendation engines use machine learning algorithms to capture user intent better, improve search relevance, and enhance product discovery. 

Live Commerce

First introduced in China in 2016, live commerce has become the new norm in the ecommerce industry. This sales strategy, which originated from the Chinese social media platform Alibaba, has been adopted by businesses like TikTok and Amazon. Live commerce combines live video streaming with ecommerce, allowing businesses to showcase and sell products in real-time while engaging directly with customers. Through live commerce, customers can interact via chat, ask questions, and make instant purchases directly through the streaming platform.

Social Commerce

Social commerce integrates both social media platforms and ecommerce website, serving as both a marketing channel and a shopping platform. It creates a seamless shopping experience by allowing customers to browse, interact with, and buy products without leaving the social media platforms. Social media like Facebook, Instagram, and TikTok have built social commerce features into their platforms. According to McKinsey, social commerce is projected to grow by more than 50% between 2021 and 2025.

The Increase of Mindful Shopping

According to Salsify’s 2024 Consumer Research report, customers are becoming more mindful and responsible in their purchasing decisions in response to recent economic headwinds. 39% of the customers now prioritize budget-friendly options, 26% buy more cautiously, and 22% postpone purchases. Businesses should move away from promoting fast consumerism and instead highlight product durability, quality, and sustainability.

The Popularity of Mobile Shopping

Statistics from SellersCommerce show that around 1.65 billion people worldwide shop via mobile devices, representing about 30% of the global digital population. This makes mobile shopping one of the most preferred ways to shop. Businesses that prioritize mobile-friendly apps and websites, with fast loading, intuitive interfaces, and smooth checkout experiences, will be better positioned to attract and convert mobile customers.

Augmented Reality

Augmented reality (AR) technologies allow businesses to provide immersive product previews, enabling customers to try on products virtually or visualize items in their space. This improves customers’ purchase confidence. For specific industries like fashion and home decoration, AR helps customers get a better feel for products without having to see them in person.

Voice Assistant

Voice assistants like Apple’s Siri or Google Assistant will become an essential part of online shopping. According to Statista, the worldwide transaction value of purchases made through voice assistants is projected to grow from $22 billion in 2020 to $164 billion in 2025. With a voice assistant, customers can search products, place orders, and get personalized recommendations hands-free, making it ideal for multitasking or those with accessibility needs.

More and Easier Payment Solutions

Providing a wide variety of payment options allows customers to pick their preferred payment method. According to data from GoCardless, 67% of customers will stop an online purchase if they discover their preferred payment method is unavailable. Diverse payment options remove barriers to purchase, encouraging more customers to complete their transactions.

Online-to-Office Ecommerce

Online-to-offline (O2O) is a growing ecommerce trend that integrates online digital platforms with physical retail stores to create a seamless shopping experience. It encourages customers to discover products or services online and complete their purchase offline, typically in a physical store. For example, a customer orders a product online and picks it up in a store. 

Subscription Models

Subscription models are one of the emerging trends of ecommerce to watch in 2025. This model allows customers to pay recurring fees, typically monthly or annually, to receive products or services regularly. It can be applied to physical goods like beauty products or meal kits, as well as digital products such as streaming services or software access. In ecommerce, this model is attractive as it offers continuous revenue and increases customer loyalty.

Adapt to the Latest Ecommerce Trends Successfully with PhinCon’s IT Outsourcing Solutions

Staying ahead of the emerging trends of ecommerce requires agility, the right technology, and a reliable talent pool. For foreign companies looking to enter the Indonesian market or wanting to build remote teams, PhinCon Pte Ltd offers strategic IT outsourcing solutions tailored to your business goals.

We provide IT experts of various roles, including Android Developer, iOS Developer, Fullstack Developer, Golang Developer, Mobile Developer, Quality Assurance, DevOps, Business Analyst, Solution Architect, Project Manager, and L2 Operation Support. Our IT experts are ready to empower your ecommerce operations with the right expertise.

Our services go beyond talent acquisition. We manage payroll, benefits, and tax compliance, so you can focus on driving innovation and growth. Additionally, our BPO services, including contact center support, help you enhance customer satisfaction while reducing costs. As your trusted partner, PhinCon Pte Ltd delivers cost-effective and scalable IT solutions that support your ecommerce journey.

For more information regarding our IT outsourcing solutions, contact us through email marketing@phintraco.com. 

Editor: Irnadia Fardila