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26 September 2022

3 Types of CRM that Meet Your Business’s Requirements

Everyone in the business world desires to have a large number of customers. Therefore, a profitable relationship with customers will benefit business owners. Generally, the relationships formed on average transform customers into devoted ones. These loyal customers will continue to use the products or services offered by your business. In today’s world, the business industry faces global competition. Utilized technology is one of the many factors that contribute to the competition. Unquestionably, technology has a significant impact on the performance of a business.

In business operations, unexpected problems often arise, especially the many demands from customers sometimes overwhelm the business. However, every problem can be solved easily if there is a role for technology in it. Therefore, systems that specifically deal with customer problems are increasingly popular and even widely used by business people. One of them is CRM (Customer Relationship Management), a system that has a myriad of benefits for companies or business people today. What is a CRM system? Find out more by reading this article.

CRM: Customer Relationship Management

The CRM system is here to assist business owners because there are customer-related issues in the business world. CRM, or Customer Relationship Management, is a system designed to execute various customer-related business strategies, including bidding, sales, planning, and scheduling. CRM systems play an active role in establishing good customer relationships for a business. Additionally, CRM enables businesses to develop closer customer relationships professionally. This system helps gain a deeper understanding of customers, market products more effectively, and maintain communication with business stakeholders.

Types of CRM for Your Business

You must thoroughly understand the CRM types to identify the right CRM for your business. Here are the CRM types you must be aware of to apply them to your business and help it grow. What types of CRM exist? Check out the review that follows!

  1. Operational CRM

An operational CRM system enables you to manage your business more effectively based on the customer information you collect. This type of CRM typically offers automation features for marketing, sales, and customer service. Operational CRM automates administrative, marketing, and sales tasks previously performed by humans. For example, this functional CRM automates processes associated with identifying leads, monitoring customer interactions, estimating sales, structuring, and evaluating marketing campaigns, among others. Thus, the sales team can spend more time cultivating stronger and more intimate customer relationships. In addition, the team can create a strategy to target a potential audience while working in marketing.

  1. Analytical CRM

Analytical CRM is a type of CRM that enables you to gain deeper customer insights. In addition, it allows customer interaction with your business by displaying data in a comprehensive and easily-understood manner. Analytical CRM collects customer data from multiple sources to reveal invisible patterns. It helps your business recognize, comprehend, and capitalize on trends and customer behaviour. The collected data can generate and convert leads, structure more effective marketing campaigns, and enhance customer service. In addition, it can assist companies with funnel analysis, sales forecasting, budgeting, and reporting.

  1. Collaborative CRM

Each company has a unique departmental structure. Not infrequently, companies separate their sales, marketing, and customer service departments into separate departments. Consequently, collaborative CRM systems are required. The primary objective of this type of CRM is to eliminate data silos based on the needs of the company and each department within a single system. In addition, collaborative CRM ensures that all teams, regardless of department, have access to the most recent customer data to share information across the company in real-time.

In general, the requirements of each business are distinct, but the utilization of a CRM system is becoming increasingly essential. However, after reading the reviews above, you can determine the CRM types your business can utilize. Phintraco Group‘s subsidiary engaged in IT consulting, PhinCon, offers Customer Relationship Management (CRM) solutions as a business customer management solution. Maximizing the CRM system’s implementation with PhinCon will gain precious business insights. You begin with customer service, sales, business development, recruitment, or other business divisions. It becomes a more efficient way to manage the internal and external interactions and relationships essential to your business’s success.


Contact us at [email protected] for more detailed information about our Customer Relationship Management (CRM) solutions.




Related article: Myths and Facts about Using Omnichannel for Customer Experience


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