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10 October 2022

Data Analysis Solutions to Support Business Optimization in IoT Device Deployment

In the business world, data is a fact that is gathered collectively during business processes. The information collected can be used to estimate and record various business activities. The data analysis stage must be implemented to manage data optimally. In the business world, you’ve probably heard the term “data analysis.” This data analysis activity aims to improve the efficiency of the business. For this reason, we will learn about data analysis in the following discussion.

Understanding Data Analysis

Data analysis is the process of processing data to obtain information. This information is helpful for businesses in various fields to use as a basis for decision-making. The data analysis process includes data grouping based on characteristics, data cleaning, data transformation, and creating models to extract meaningful information from such data. Furthermore, data that has gone through the process is presented in an understandable format, such as graphs or plots, given the growing popularity of Internet of Things (IoT) technology. IoT technology is inextricably linked to data and will only grow in the future. If data is allowed to accumulate, it will be a waste of time, even though the data can be processed and used to obtain helpful information.

Why Is Data Analytics Important for Businesses?

“Why is data analysis important?” some of us may wonder. Consider the following reasons for data analysis’s importance in business.

  1. Better Customer Targeting

One of the primary reasons for the importance of data analysis is that it improves your company’s ability to learn what works and doesn’t. Because you have customer data in the sales funnel, you can quickly analyze it to obtain helpful information. The information includes where most of your business’s customers come from and what types of products they are most interested in. Therefore, data analysis can help determine where to focus your advertising efforts.

  1. Reduce Operational Costs

Data analysis can reveal areas of the business that require additional resources (costs). Furthermore, you can determine which areas are not producing and should be reduced or stopped. This way, you won’t be wasting money on ineffective business operations.

  1. Better Problem-solving Techniques

Data is also referred to as a fact that can be used to solve a problem. You can solve the problem based on the actual conditions in the field. You can solve a problem more effectively, efficiently, and on time by conducting proper data analytics. As a result, your company can avoid “missteps” because problem-solving is based solely on assumptions.

  1. Obtaining More Reliable Data

If your business wants to make the best decisions possible, it needs data. However, the data in question must be accurate. Therefore, data analysis is required to assist your business in obtaining relevant and precise information. So, it is appropriate for developing future marketing strategies and business plans.

Choosing the Right Data Analytics Tool for Optimizing Your Business

Considering the importance of data analysis for a business, it is also essential to use data analytics tools to help the company grow in the right direction. Therefore, if you want to grow your business, you should use this tool. However, determining the best data analytics tool can be challenging at times. Furthermore, with the advent of IoT technology, there is an increase in the amount of data collected and desired to be analyzed by businesses. Overcoming this problem, IoT Data Collection and Analytics is here to provide a solution to the need for IoT data analytics. IoT Data Collection and Analytics is a data analytics tool solution that enables the execution and operation of advanced IoT data analytics.

This solution is the simplest way to conduct IoT data analytics and gain insights to make better and more accurate decisions. You can get the most out of this data analysis tool by working with PhinCon, a subsidiary of the Phintraco Group. For approximately 13 years, I have worked in the field of IT consulting, serving companies in a variety of industries. IoT Data Collection and Analytics, through its solution, enables you to run analyses on IoT data and gain knowledge to make better and more accurate business decisions.


Related article: Improve Customer Experience with API Management


Baca juga: Penggunaan API Management untuk Perusahaan di Industri Kesehatan

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